innisfree My Foundation is a breakthrough product that goes beyond allowing users to pick their shade. It allows you to customise the experience further with different options of moisture and coverage levels.

With three simple steps, you can now customise your innisfree My Foundation that is the Perfect Fit for your skin.


Step 1: Moisture Levels
Each contain different ingredients from the pristine island of Jeju to suit whatever your skin needs:

Level 1 (Matte finish) contains Jeju volcanic scoria powder which controls excess sebum production and makes your makeup last longer.

Level 2 (Semi-matte finish) contains fresh Jeju green tea water which hydrates your skin and creates a clear and vibrant look.

Level 3 (Glow finish) contains Jeju green tea seed oil which protects the moisture barrier and creates glowing “glass” skin.


Step 2 : Coverage Levels
Comes in three different coverage levels that range from natural to high coverage. It contains Mineral Cover Complex™ to improve makeup coverage and minimise oxidising effect.

Level 1 (Natural Coverage)
Level 4 (Medium Coverage)
Level 5 (High Coverage)

Step 3: Shades
innisfree My Foundation has eight different shades to choose from in Malaysia, so everyone can find a fit for themselves.