ABOUT US - BRAND STORY - INNISFREE'S BRAND PROMISE

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ABOUT INNISFREE

This is our commitment to share
natural benefits from pure island

Using the wisdom of nature,
the eco-conscious innisfree delivers
truly healthy beauty to customers

BRAND promise

1.
We pursue healthy beauty with
“reliable ingredients.”
2.
We pursue “smart consumption” by providing
various good-quality products
at reasonable prices.
3.
We continue to expand eco-friendly green
design containing all the rich benefits
of nature.

4.
We implement “eco-friendly green life”
to keep nature healthy.
5.
We provide “experiences that satisfy
all your senses” with the diversity of pure nature.

ECO-CONSCIOUS
BEAUTY BRAND

We strive not just for our skin
but for everything that coexists with us
towards more sustainable Beauty

SKIN-LOVING
EARTH-CARING

We care deeply about your skin and
are committed to delivering
skin-conscious Beauty.

We care deeply about the place we all
call Home and stand for Beauty that is
also beautiful for our environment.

innisfree is taking Action.

SKIN-LOVING

We’re taking action for skin that looks
and feels healthy and it starts with our
Green Innovation Lab

Researching nature-derived ingredients
that are gentle on skin yet effective in
formulation.

Clean formula: We look for ingredients you can trust,
to maintain the integrity of our
clean formulas.
Vegan-friendly: We’re expanding our range of
vegan-friendly products.
Coral reef-friendly: We’re caring for marine
ecosystems by making all our
sunscreens reef-friendly.

EARTH-CARING

We’re taking action for the Earth.

LESS PLASTIC: Starting with less plastic
We’re reducing our use of new plastic and expanding our use of
recycled plastics.
We're increasing our reusable
and recyclable packaging, enabling us
to build a more beautiful environment.
GREEN FOREST CAMPAIGN: We’re planting trees across the world
to continue our reforestation efforts,
to reach our goal of planting
500,000 trees.
As an eco-conscious Beauty Brand,
we pledge to minimise our
environmental impact.