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INGREDIENTS

innisfree,
Captures pristine Jeju

The concept of naturalism made innisfree think about its unique pristine form of nature as the number of late movers has increased rapidly. Nature is something everyone talks about, but nobody really knows about it well enough. innisfree went back to the beginning to find its own special ingredient.After having thought deeply about it, innisfree found its own nature from the closest place nearby. The answer was on the clean island of Jeju and green tea, with which the company have built a close relationship since 20 years before innisfree was born.

In 2010, the idea of naturalism phrased as ‘Natural Benefit from JEJU’ was established.The warm sunlight, fresh air, fertile soil and pure water made Jeju a truly clean island. The soil was rich in iron oxide and organic matters and the volcanic island itself functioned as a natural filter. For such reasons, Jeju was the best place from which to gain good ingredients. The deep connection between innisfree and Jeju Island began with the green tea produced from the organic green tea fields full of Jeju’s energy.

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INGREDIENTS’ STORY

Products with heritage

The history of innisfree is called the history of exploring ingredients. In the process of thinking about nature and through conducting ceaseless research, innisfree focused on the clean island of Jeju and discovered 12 ingredients from the island’s land, sea, water, trees and flowers. innisfree’s devotion to good ingredients represents the brand’s philosophy, which aims to present customers with a healthy form of beauty through natural products. Amorepacific is securing outstanding technical capability based on its ceaseless efforts and the following development of exclusive technology and products.

Amorepacific’s in-depth study on heritage ingredients enabled the launch of ginseng and green tea cosmetics. This also became the foundation of philosophy for several global brands including Sulwhasoo, AMOREPACIFIC and innisfree. Now, the company is offering unprecedented value and beauty to customers around the world.

Bija

Pristine ingredient for clean skin

Ever since the old times, Bija fruit was offered to the king and has also been a rare ingredient used as medicine and wood in folk communities and oriental medicine.
Bija fruit features an excellent skin protection effect and is used as the key ingredient for trouble solution.

20 years of patience

It is said that the world has to change twice to see bija fruit. Bija has long been used as a valuable medicinal ingredient for its outstanding anti-bacterial effects, but it is a rare fruit that requires 20 years of patient waiting. This valuable fruit was obviously offered to the King as a gift and used as a key medicinal ingredient and wood in the folk community and oriental medicine.

To respect the 20 years of time, innisfree sources bija fruit very carefully.Instead of harvesting the fruit from the tree, innisfree only uses the ones that have fallen on the ground. innisfree sources Bija fruit to make Bija Trouble Line through fair-trade with Songdang-ri, Gujwa-eup, Jeju City. This partnership creates jobs for the local community and helps boost the local economy.

Bija Products

INGREDIENTS

innisfree,
Captures pristine Jeju

The concept of naturalism made innisfree think about its unique pristine form of nature as the number of late movers has increased rapidly. Nature is something everyone talks about, but nobody really knows about it well enough. innisfree went back to the beginning to find its own special ingredient. After having thought deeply about it, innisfree found its own nature from the closest place nearby. The answer was on the clean island of Jeju and green tea, with which the company have built a close relationship since 20 years before innisfree was born.

In 2010, the idea of naturalism phrased as ‘Natural Benefit from JEJU’ was established. The warm sunlight, fresh air, fertile soil and pure water made Jeju a truly clean island. The soil was rich in iron oxide and organic matters and the volcanic island itself functioned as a natural filter. For such reasons, Jeju was the best place from which to gain good ingredients. The deep connection between innisfree and Jeju Island began with the green tea produced from the organic green tea fields full of Jeju’s energy.

INGREDIENTS’ STORY

Products with heritage

The history of innisfree is called the history of exploring ingredients.
In the process of thinking about nature and through conducting ceaseless research, innisfree focused on the clean island of Jeju and discovered 12 ingredients from the island’s land, sea, water, trees and flowers.
innisfree’s devotion to good ingredients represents the brand’s philosophy, which aims to present customers with a healthy form of beauty through natural products.

Amorepacific is securing outstanding technical capability based on its ceaseless efforts and the following development of exclusive technology and products.
Amorepacific’s in-depth study on heritage ingredients enabled the launch of ginseng and green tea cosmetics.
This also became the foundation of philosophy for several global brands including Sulwhasoo, AMOREPACIFIC and innisfree. Now, the company is offering unprecedented value and beauty to customers around the world.

Bija

Pristine ingredient for clean skin

Ever since the old times, Bija fruit was offered to the king and has also been a rare ingredient used as medicine and wood in folk communities and oriental medicine. Bija fruit features an excellent skin protection effect and is used as the key ingredient for trouble solution.

20 years of patience

It is said that the world has to change twice to see bija fruit. Bija has long been used as a valuable medicinal ingredient for its outstanding anti-bacterial effects, but it is a rare fruit that requires 20 years of patient waiting.   This valuable fruit was obviously offered to the King as a gift and used as a key medicinal ingredient and wood in the folk community and oriental medicine.

To respect the 20 years of time, innisfree sources bija fruit very carefully. Instead of harvesting the fruit from the tree, innisfree only uses the ones that have fallen on the ground. innisfree sources Bija fruit to make Bija Trouble Line through fair-trade with Songdang-ri, Gujwa-eup, Jeju City. This partnership creates jobs for the local community and helps boost the local economy.

Bija Products